
Process maps are based on employee reports, are created manually and provide higher-level views of workflows. Business process models shouldn’t be confused with process maps, another common type of business process diagram.Swimlanes are used to identify who owns which components of a process.Rectangles represent specific activities within a workflow.Ovals represent beginnings and endpoints of processes.Diamonds represent decision points or gateways.Within these notation systems, certain visual elements have universally recognized meanings when used in a process model. Whether an organization uses UML diagrams or BPMN diagrams, these standardized notation methodologies allow process models to be easily shared and read by anyone: Process models are typically rendered using one of two standardized styles of graphical business process notation: Business Process Modeling Notation (BPMN) - also called Business Process Model and Notation - or Unified Modeling Language (UML).A model could even help the company pinpoint the exact stage at which these drop-offs occur.
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For example, by creating a model of its new account creation process, a software company might discover that a significant number of customers are abandoning the sign-up process because it takes too long.

If an organization wants research and development (R&D) investments to produce sufficient returns, IT issues resolved with minimal downtime or a highly accurate lead qualification workflow, it needs to understand these processes on an objective and comprehensive level. However, when they need to ensure that those processes consistently drive optimal outcomes, “a pretty good idea” isn’t enough. Most enterprises have a pretty good idea of the various business processes powering their daily operations.

Business process modeling gives organizations a simple way to understand and optimize workflows by creating data-driven visual representations of key business processes.
